Stat: Women increasingly turn to Reddit for health support

Global – Women’s health conversations on Reddit are rising fast, according to a new study by Weber Shandwick Collective’s Women’s Health Center of Excellence. 

Mentions of pelvic exams were up 218%, ovarian cysts were up 186% and anxiety threads were viewed 106% more year over year. Reddit discussions about women’s health grew 37% from 2023 to 2024, with the r/WomensHealth community expanding by 91%.

The platform’s anonymity is a key driver. Paulita David, senior managing director of sales at Reddit, said in Campaign that anonymity creates a safe space where women can talk about health topics they may not be able to share anywhere else. 

Top topics include gynaecological health, mental health and menopause, with 81% of users saying they feel less alone in their health journeys thanks to Reddit.

‘It seems that people are able to find that sense of inclusion and empowerment that they’re not able to find in other places or in other areas of their life on the platform,’ said Jamie Dowd of Weber Shandwick.

In The Future of Women’s Health, we unveil the innovators addressing centuries of neglect in women’s health and the challenges faced by brands striving to close the gender health gap.