Lamborghini celebrates female drivers with exclusive Sedona retreat

US – Lamborghini’s second annual #SheDrivesALambo retreat brought together 35 female clients in October 2024 for an exclusive, adrenaline-fuelled weekend in Sedona, Arizona. The event, aimed at celebrating women who own and drive Lamborghinis, combined high-octane adventure with luxurious relaxation.

Guests stayed at Ambiente, a luxury eco-hotel, while experiencing the thrill of driving various Lamborghini models, including the Huracán Sterrato, Huracán Tecnica and the track-orientated Huracán STO. Also on display were Lamborghini’s hybrid innovations such as the V12 Revuelto HPEV and the Urus SE Super SUV.

The three-day retreat included exhilarating activities, such as a UTV excursion through Arizona’s mountainous terrain and a final scenic drive through Red Rock State Park. Evening festivities featured live performances, offering attendees an opportunity to unwind under the star-lit desert skies.

Andrea Baldi, CEO of Automobili Lamborghini Americas, highlighted the event’s purpose, stating: ‘SheDrivesALambo celebrates the adventurous and passionate spirit of our female customers who choose Lamborghini for both its legacy and future vision.’

This event showcases how automobile players are innovating to capture new audiences, a topic we explore further in Not Your Parents’ Car.