Fred & Farid launches AI production studio Aimagination

Global – Creative agency Fred & Farid has launched a global AI production studio, tailor-made for the advertising industry. Named Aimagination, the studio will bridge conceptual creative advertising culture with generative AI to ‘redefine the exploratory potential of AI for the benefit of brands’, according to a press release.

Recognising the need for AI solutions to be well crafted and strategically aligned to each brand, Aimagination uses the latest AI tools to create customised campaigns that allow chief marketing officers (CMOs) to build on their brand codes in limitless ways.

To date, the production studio has generated a gallery of over 4,000 images that are 100% AI-generated, with no film or photo production involved. Fred & Farid’s studio highlights the ‘limitless image-ination’ in the Generative AI Creativity Market, as consumer-facing generative AI platforms begin to redefine the nature of creative work.