Bleisure, the pandemic-boosted lifestyle shift combining business and leisure travel, has grown in popularity due to businesses maintaining flexible working policies. The Bleisure tourism industry accounts for almost 33% of the global business travel market, with innovations spanning hotels, co-working spaces and more (source: Future Market Insights). This great merging has unlocked new ways of splitting work and leisure, from which emerges a new lifestyle typology that The Future Laboratory has dubbed the Promad: purposeful, progressive and proactive nomad.
Watch Chris Sanderson, co-founder of The Future Laboratory, offer a brief overview of the trend, and learn more about how the Bleisure category will undergo further radical changes as consumers use the opportunity to extend their stays.
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LS:N Global members can find our Bleisure Redefined foresight research here. LSN:Global is the trends and consumer foresight platform that powers The Future Laboratory’s services, which include our highly regarded Strategy team who can help unpack the relevance of Bleisure Redefined specifically for your business. So get in touch with us now to find out how we can help you make a better, more resilient future happen.