Global – Is your business looking to accelerate business growth and innovation in China? On 30 August 2023, The Future Laboratory and our China specialist sister agency Hot Pot China co-hosted a webinar sharing key insights and how-tos geared towards businesses targeting the Chinese market.
Jonathan Travers-Smith, founder and CEO of Hot Pot China, kicked off the session with an insight-packed presentation focused on three key aspects to supercharge growth in China: the imperative to understand Chinese consumers, the localisation of brand messaging for the market, and lastly the challenge of channel selection.
The Future Laboratory’s co-founder and chief creative officer Chris Sanderson hosted a panel discussion with leading industry professionals to further unpack how businesses can apply these lessons to thrive in the Chinese market.
‘China is extremely competitive, estimated to be four times more competitive than more established Western markets,’ stressed our panellist, former APAC brand and digital director at Pentland Brands, Jessica Linsen. For more insights helping you get that competitive edge in China, you can access the recording of the full webinar on LS:N Global.