France – Homa, previously known as Homa Games, sent branding agency Ragged Edge on a mission to democratise the gaming development industry while being aesthetically bold and appealing to independent game developers.
Founded in France by Daniel Nathan and Olivier Le Bas in 2018, Homa has published over 80 games across 34 countries, reaching over 1bn downloads overall. Its next goal is to attract the world’s best engineers and ‘transform millions of gamers from fans of Homa’s games to fans of Homa itself’.
The rebranding frames the company as a precision-tooled gaming lab and its staff as elite technicians in leather jumpsuits working on glass desks and surrounded by tech in a pink-lit room. ‘For the identity, we imagined Homa as a cheat code that allows developers to game the system. A data-fuelled wonderland, where a precision-built logo and graphic system frame a series of surreal landscapes that allow the Homa characters to roam,’ says Max Ottignon, co-founder of Ragged Edge.
Powering a new generation of gaming developers is in tune with the technological counter culture that is decentralising capitalism – as we identified in Alternet Economies.
Strategic opportunity
Thanks to more accessible access to tools, data and resources such as Homa, consider how the new generation of games built by community coders will redefine the market for virtual goods