US – While many cannabis brands centre on a wellness aesthetic, Houseplant is breaking the mould with a new brand identity inspired by toys and collectibles.
Its updated packaging takes inspiration from toy brand Lego, with stackable and collectable cannabis tin jars. The identity, by design studios Pràctica and Ma-Ma, also combines a punchy typeface with modern visuals.
This playful visual refresh allows Houseplant to stand out in an ever-more saturated market, while its stackable and re-usable jars hint at a more sustainable approach to packaging. ‘We wanted to leverage Houseplant’s playful identity and design as something that could be collected and re-used over time,’ says Javier Arizu, co-founder of Pràctica. ‘The stackable nature of the jar was conceptualised with this in mind.’
Through this redesign, Houseplant veers away from its vintage-inspired roots, evolving to broaden its appeal. Similarly, we’ve been tracking the ways that CBD has embraced luxurious cues to become a more covetable product.
Strategic opportunity
When creating packaging for products in oversaturated markets, consider how aspects such as collectability, re-usability or labelling that unlocks rewards can boost shelf appeal