UK – As personal protective equipment (PPE) becomes a regular facet of everyday life, nascent wellbeing brand Never Go Alone is expanding its offering of design-led hygiene essentials to help people travel more confidently during the inter-Covid period.
Prioritising style and safety, Never Go Alone has added a hand sanitiser to its travel hygiene range, made with natural ingredients such as aloe vera, green tea, ginseng and chamomile. The result is a lightweight formula with a subtle, unobtrusive fragrance. Taking inspiration from the natural world, the recycled plastic bottle is shaped like a stone to make it feel tactile in the hand. This is in line with Never Go Alone's wider inspiration, sandstone, known for its strength and adaptability in harsh climates, something the brand hopes its products will help users achieve as they re-navigate the world.
As global travel regulations are relaxed, health and wellness companies are following the principles of Wanderlust Beauty to create products that help consumers to feel safe. ‘Hygiene has always felt like it belongs backstage – but cleanliness doesn’t have to be boring. I want to re-imagine the world of personal wellness and create a beautiful, functional and affordable collection of products,’ explains Nga Nguyen, co-founder of Never Go Alone.
Strategic opportunity
Personal hygiene products are here to stay. In line with Never Go Alone, consider how fragrance or packaging design can help make functional products like sanitisers more attractive for design-conscious consumers