Need to Know
27 : 10 : 21

London – Experimental materials company The Unseen is breaking boundaries in the beauty sector with its dual reality make-up. Its Unseen Beauty brand is initially launching Spectra, an eye cream that transforms from a grey or black colour into a reflective silver when exposed to the flash of a phone camera. This scientific innovation allows wearers to capture an aesthetic that can only be viewed via digital means.

Building on its history of producing experimental materials, The Unseen Beauty represents the company’s first move into branded consumer products. By bringing its pioneering approach to mass audiences, The Unseen is allowing people to programme their realities. ‘I just thought, wouldn’t it be funny if you created a colour that physically existed, but was only ever seen in the digital space?' states Lauren Bowker, founder of The Unseen. ‘So it became an interesting question of that digital [versus] physical reality. How can I create something that exists in both worlds?’

As we consider future directions for beauty and wellness, the sector will increasingly be led by products that adapt to offer different experiences in the physical and digital worlds.

Washington and Kentucky – Laying the foundation for outer space research, travel and commerce, aerospace companies Blue Origin and Sierra Space are teaming up to develop Orbital Reef, a mixed-use business park and premier commercial destination in the low Earth orbit (LEO).

Due to open by the second half of this decade, the multi-purpose space station aims to establish a business model for the future of space travel, habitation and business operations. According to the Orbital Reef site: 'Whether film-making in microgravity, opening a space hotel, or conducting cutting-edge research, Orbital Reef will lease locations that scale to fit your vision.' The destination will seek to democratise access, lower the cost, and provide all the services and amenities needed to normalise space flight. ‘A vibrant business eco-system will grow in low Earth orbit, generating new discoveries, new products, new entertainments and global awareness,' explains Brent Sherwood, senior vice-president of advanced development programs for Blue Origin.

The outpost will be designed to serve as an important business hub for future spacefarers, providing the essential infrastructure necessary to meet the needs of emerging customers and appeal to The Workplace of 2030.

Research by CNBC shows that financial disparity between high-net-worth individuals and the rest of the American population is becoming starker amid the pandemic, with 89% of all US stocks now owned by the wealthiest 10% of Americans.

After the stock market crashed at the beginning of the Covid-19 outbreak in 2020, the American government and the Federal Reserve stepped in to keep the economy afloat. The result was one of the most rapid wealth booms in recent history, with the top 1% of the population gaining over £4.7 trillion ($6.5 trillion, €5.6 trillion) in corporate equities and mutual funds during the pandemic. By contrast, 90% of Americans gained £870bn ($1.2 trillion, €1 trillion) in wealth, highlighting the stock market’s role in rising wealth inequality.

Although a range of apps including Robinhood and Coinbase emerged during the pandemic to incentivise a new generation of investors, most young traders do not have the experience or the resources to challenge financial hierarchies. To learn more about next-generation investment, consult our Generation Z Money Market.