Need to Know
30 : 09 : 21

UK – The technology giant is positioning itself as a tool for promoting social change. Its latest advert, which is narrated by socially conscious football player Marcus Rashford, promotes the importance of asking questions to gain greater understanding of UK culture and identity. Created by Uncommon Creative Studio, the campaign features questions such as 'who can say wagwan' and 'what's a ceilidh' to encourage learning from other cultures.

As part of the narration, Rashford says phrases such as: ‘It's OK not to know… to be curious.’ The campaign film is also accompanied by a YouTube series featuring celebrities exploring the nature of allyship. In an increasingly Dislocated World, such initiatives showcase how major companies can facilitate ongoing conversations about diversity, inclusion and altruistic behaviour.

By using its online channels in this way, Google also caters for the need for Veritas Media – as consumers continue to seek trusted information in a world of misinformation.

France – Graduate designer Alexia Audrain is supporting the sensory needs of people with autism through the creation of a cocoon-shaped chair. Featuring inflatable walls, the Oto chair, and its accompanying foot rest, enable people to self-soothe when they’re experiencing sensory overload. Users can activate the walls themselves, achieving the sensation of being embraced.

By creating a product that people can control themselves – and could easily be added into a home environment – the designer appeals to the idea of Fulfilment Furnishings that prioritise wellbeing. ‘The cocoon shape and the upholstery provide muffled acoustics that help users to concentrate on their senses and on their body while keeping them isolated from other stimuli,’ explains Audrain. ‘Users, families and the medical teams confirm that it is important to have access to beautiful and non-stigmatising therapeutic furniture to contribute to the soothing effect that it provides.'

Its anti-sterile aesthetic also makes it a more appealing design – and one that normalises the experience of being sensorially overwhelmed among people with autism.

College students across China believe they will become very wealthy in the decade following their graduation. An employment survey by China Youth Daily reveals that 68% of college students think that their annual earnings will reach £115,000 (Rmb1m, $155,000, €134,000) within 10 years of graduating.

Interestingly, this topic has also become a popular hashtag in recent months – having appeared in top search lists on social media site Weibo and attracted more than 530m views. The study also reveals that a majority (70%) of college students born after the 2000s plan to prioritise their professional careers over their intimate relationships, highlighting a rise in Uncoupled Living in the nation, with China’s emerging youth increasingly forging their own paths beyond societal expectations.