Oslo – Tablet brand reMarkable is offering consumers a space for stillness and reflection as an antidote to digitised living.
The brand's Oslo-based pop-up shop, designed by architecture firm Snøhetta, takes inspiration from libraries to provide customers with a space for contemplation and concentration, with timber desks, leather banquettes and small domed reading lamps. By creating a library space that is more commonly associated with reading physical books, the spatial design also references the paper-like surface of reMarkable tablets.
‘In today's fast-paced and digitalised society, finding places for focused thinking can be a challenge,’ says Kjetil Trædal Thorsen, founder of Snøhetta. ‘For the reMarkable pop-up store, we wanted to echo the serene environments of libraries – the clean and open spaces, sombre aesthetics, tidy structures and focused reading zones.’
Consumers are rejecting overstimulation in favour of contemplation. As such, brands have a key opportunity to create restful retail spaces that foster a mindset of Enlightened States.