Watch out: YouTique clicks with consumers

Watch out: YouTique clicks with consumers

Watch out: YouTique clicks with consumers

#2692 / 0

London – Fashion chain French Connection has launched its online store on YouTube. Created by digital agency Poke, YouTique features styled videos hosted by tv host and stylist Louise Roe offering outfit solutions for every occasion.

By using the YouTube annotations feature, already trialled in the US by brands such as Old Spice and Toyota, viewers can click on a garment and be taken directly to its page on the French Connection website, where they can make a purchase.

For more details on how fashion is turning online in a bid to bring consumers closer to the offline experience, see our Video Retail 2.0 report.

Discover More News
Mobile World Congress 2024 daily recap: app-less phones, transparent laptops and flying cars

News

Mobile World Congress 2024 daily recap: app-less phones, transparent laptops and flying cars

Monday marked the beginning of Mobile World Congress 2024 in Barcelona.
Technology : Mobile World Congress : Lenovo
Coach unveils Find Your Courage campaign set in a virtual universe

News

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

News

L'Oréal and Prada expand partnership with Miu Miu Beauty launch in 2025

During its 2023 annual results conference, L'Oréal announced a groundbreaking move in the luxury beauty sector.
Beauty : Luxury : Fashion
Stat: Calm alerts on the debilitating impact of family planning for working women

News

Stat: Calm alerts on the debilitating impact of family planning for working women

In its Voice of the Workplace Report released in February 2024, meditation and sleep app Calm reveals that employees believe their workplace is not...
Workplace : Health & Wellness : Society
Intrusive thoughts and garbage-throwing

News

Intrusive thoughts and garbage-throwing

Milan Fashion Week, from 20–26 February 2024, started with a bang with Diesel, which invited guests to a Zoom call where hundreds of fans from all ...
Luxury : Fashion : Design
Materials in movement

News

Materials in movement

Designers turned into directors shouting ‘lights, camera, action’ in Milan as looks made from shredded fabric, shiny embroidery, vinyl and silk cam...
Luxury : Fashion : Design
Bringing sexy back

News

Bringing sexy back

No matter how cold the autumn/winter season will be, women will show a lot of skin, according to Milan Fashion Week’s naked dresses mania.
Luxury : Fashion : Design
Designing accessories for TikTok

News

Designing accessories for TikTok

Camp was definitely the inspiration for various accessories at Milan Fashion Week. Fendi joined forces with Chupa Chups to create a limited-edition...
Luxury : Fashion : Design
Lunge elevates luxury pet accessories with fashionable brand identity

News

Lunge elevates luxury pet accessories with fashionable brand identity

New York-based pet accessories brand Lunge is redefining luxury pet products with its collaboration with design agency Porto Rocha.
Pet Industry Trends : Lunge : Visual Identity
Hinge introduces Phonebook to help Gen Z unplug for an hour

News

Hinge introduces Phonebook to help Gen Z unplug for an hour

Dating app Hinge has launched One More Hour, a social impact initiative aimed at combatting Gen Z’s feelings of loneliness.
Youth : Pop-culture & Media : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more