UK – Howl is building from its origins as a queer-inclusive performance and art festival with a range of sexual wellness products.
Having launched in 2019, Howl has evolved into a sex-positive community and now a brand, with the launch of two anal lubricants, one water- and one silicone-based. With CBD a key ingredient, the lubes provide anti-inflammatory and relaxing properties.
In addition to its products, Howl also aims to empower and liberate people through online resources such as sex tips and virtual panels championing sex positivity. ‘We’re here to educate, destigmatise and normalise an outdated societal taboo of pleasure and connection,’ explains Samuel Douek, founder of Howl. It's also producing a zine to spotlight queer creators, with both the zine and proceeds from sales of its lubes supporting the charity UK Black Pride.
The normalisation of sexual exploration has prompted more people to turn to media outlets, YouTube and Instagram influencers for realistic, inclusive perspectives on sex as a form of Sex Re-education.