Need to Know
10 : 12 : 20

By Gursharan Panesar, Savannah Scott and Abi Buller

A brand focusing on LGBT+ sex positivity, Cartier turns to trap music to reach Chinese Generation Z and fat is losing its negative dietary reputation.

In today's news:
Howl’s educational LGBT+ sexual wellness brand Howl’s educational LGBT+ sexual wellness brand
Odeuropa uses AI to revive historical scents Odeuropa uses AI to revive historical scents
Cartier uses trap music to lure China’s Gen Z Cartier uses trap music to lure China’s Gen Z
Stat: Consumers recognise the benefits of healthy fats Stat: Consumers recognise the benefits of healthy fats

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