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US – Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.

Ceremonia, which translates from Spanish as ‘ceremony’, has launched an Aceite de Moska scalp oil originating from Dominican Republic haircare routines, which it claims conditions the scalp for ‘softer, stronger and thicker hair’. The brand promises clean and natural formulas, using ingredients found in Latin America that are vegan and cruelty-free.

Born out of the lack of personal care products that target Latinx consumers, the brand paves the way for more Latinx-founded businesses that honour the heritage of this community. ‘It became so incredibly clear to me that this is the time to do something big in this category,’ explains Babba C Rivera, founder of Ceremonia.

In our microtrend Ancestral Beauty, we explore other beauty brands that are taking ownership of their heritage through the revival of cultural rituals.

Research published in the Journal of Psychoactive Drugs reveals the impact that Covid-19 has had on the psychological stability of young people in the US.

Almost half (49%) of respondents, who were aged 23 and over with an average age of 28, reported feeling deep loneliness during lockdown. The study also shows the association between participants’ solitude and their mental health, with 61% experiencing moderate (45%) to severe (17%) anxiety.

‘As we invest in developing a sense of cohesion and social connectedness in these generations, we can address social and physical resilience in our communities at large,’ says Renae Schmidt, co-author of the research paper. She adds: ‘For young adults not engaged in school, aggressive patient outreach by primary care physicians should be used to ensure screening and intervention.’

As the world experiences a crisis of closeness, discover new services that are positioning isolation as an opportunity to re-assess the meaning of connection in our microtrend Isolated Intimacy.