Art of inspiration: Debut film is a beauty

Nagoya – Instead of an advertising campaign with models wearing the latest Visvim clothes and shoes, creative director Hiroki Nakamura has made a documentary showing where his inspiration comes from.

‘Dissertation on Permeation: Harmony versus Convergence’ explores the process of making products. From Nakamura’s time in New Mexico learning the art of making blankets to Japanese textile production, the film shows that unlike perfect industrially made products ‘the inconsistency is much of the beauty’. The film will initially be screened at the opening of the 7th Free International Laboratory FIL store in Nagoya on September 24.

For more on how brands are exploring the medium of film to portray a narrative, read our Seed stories about Swire Hotels group in China, which commissioned leading directors to produce Short Stays and about Nike teaming up with film director Spike Lee.