Tomen's tinctures were developed with a sommelier

US – Tomen takes a flavour-forward approach to its botanical tinctures, which are blended to have tasting notes similar to wine.

Informed by traditional Chinese medicine, the range brings together adaptogenic ingredients such as rosemary, white sage, elderberry and reishi mushrooms to create concentrates with functional benefits. The five liquid formulas each target specific areas of health: Immunity, Detox, Focus, Digest and Calm.

The formulas also take inspiration from the complex flavours of fine wines and are made to be mixed with sparkling water. Anne Owen, founder of Tomen, says: ‘I brought on a female sommelier, and we worked on the tasting notes because this is something kind of new for people, and I wanted to guide them through what they should expect.’

With its focus on taste as well as function, Tomen has taken the opportunity to create products to be enjoyed more holistically. In a similar vein, our Alco-health microtrend explores how the worlds of alcohol and apothecaries are coming together.