Global – Nike has created an experimental footwear collection with scraps from factory floors, in an expression of circular design.
Its Space Hippie collection features four styles that prioritise the brand's eco-footprint, with materials and packaging carefully chosen to result in the lowest carbon footprint Nike has ever produced per product. Each shoe in the collection uses recycled plastic from water bottles, upcycled t-shirts and yarn scraps.
Through the collection, Nike is attempting to change the way consumers think about waste material – and the brand itself. To create the collection, Nike says its footwear designers were mindful of creating shoes that didn’t stray from its aesthetic, therefore including colourful elements and its uniquely textured ‘crater foam’ soles. ‘Space Hippie product presents itself as an artefact from the future. It's avant-garde; it's rebelliously optimistic,' says John Hoke, Nike chief design officer.
Read our Sustainable Footwear Market to discover how shoe brands are embracing an eco-friendly future one step at a time.