News 12.02.2020

Need to Know

Solutions to switch off and turn on in bed, New York opts to ban cashless businesses, and Americans say living longer will bring new experiences.

Love Sleep is night-time self care for sensuality

Love Sleep by This Works, campaign by ODD

UK – This Works is promoting the bedroom as a sanctuary of relaxation and intimacy with a range of self-care products that promote sensual touch.

Created as an antidote to digital connectivity, the products and supporting campaign for its Love Sleep range encourage people to switch off in order to turn on, focusing on self-care in relation to skin-to-skin touch and sensual exploration.

Recognising that both men and women experience deeper sleep after sexual intimacy, This Works has introduced a collection of products including a pillow spray, a seduction candle and a roll-on balm to encourage relaxation, created with ingredients such as ylang ylang and patchouli. As part of This Works’ campaign to promote the Love Sleep range, it undertook a national survey, and found that more than half of Britons admit that a device – whether it be a smartphone or tv screen – is the last thing they see before they close their eyes at night, yet the same number would like to enjoy more sex than they now have.

As we uncover in our interview with artist Lucy McRae, there is growing space to encourage touch between humans, in light of the pleassurable oxytocin hormone that's released in such moments.

Faace is one-stop skincare for periods

_faace _faace
_faace _faace

UK – Faace is a range of low-maintenance and affordable face masks, created to improve skin affected by periods, tiredness, sweat and other life stressors.

With three main products – Period Faace, Sweaty Faace and Tired Faace – were created to target ‘skin disrupted by life', resulting in one-step skincare that tackle dryness, shine or lacklustre appearance. In a nod towards the backlash against complex, multi-step skincare routines, the brand’s website notes: ‘We live in a straight-talking ‘it is what it is’ society but somewhere along the way skincare got complicated.’

With marketing similar to lifestyle brands, the brand is working to create a sense of community around skincare, using Instagram for open skincare discussions with Generation Z and Millennial consumers. Faace has also created a range of accessories, including socks and hair grips labelled with its three Faace types, available to buy in bundles according to skin needs and users’ personalities.

By catering for women’s skin concerns, Faace is tapping into the themes of Lifestage Brands – personal care companies helping to alleviate the biological inconveniences of being a woman, whether in adolescence or menopause.

New York to ban cashless businesses

New York – New York lawmakers have voted to require stores and restaurants to accept cash payments.

The requirement comes amid agreement that businesses only accepting credit and debit cards are discriminating against demographics who lack bank accounts and credit cards. While many new businesses opt for the cashless model because of greater efficiency and an eliminated risk of theft, the system is unsuitable for the millions of Americans still reliant on cash.

With the new bill in place, businesses that refuse to accept cash will be fined £770 ($1,000, €916) for the first violation and £1,155 ($1,500, €1,375) after that. Expected to come into effect by the end of 2020, the measure also reflects the city’s growing backlash against the digital-only economy, following in the footsteps of Philadelphia, San Francisco and New Jersey.

With about 2bn unbanked people worldwide, according to The World Bank, there is an opportunity and a need for brands to use advances in technology to create more inclusive financial products and services. For more, read Banking the Unbanked.

Photo by Annie Spratt

Stat: Longer lives could be good for the economy

According to a new poll by The Longevity Project and Morning Consult, 53% of Americans view longer lifespans as a plus for the economy.

Notably, respondents say older workers are considered a major asset to American society, with an overwhelming majority agreeing that older workers are good mentors (84%), help companies serve older customers (80%), and are more mature in their dealings with co-workers and display stronger organisational citizenship (77%). Most respondents also believe that work quality improves with age (66%).

The report also outlines that Americans are looking forward to the benefits of longer lives – especially the opportunity to spend more time with family. In total, 52% of respondents believe that more time with their family will have a positive impact on their lives, while 41% cite new experiences as a positive result of living longer. Some 63% recognise generational shifts, believing they’re likely to live longer than their parents.

As we uncover in our macrotrend The Flat Age Society, ideas about age are increasingly being redefined as society recognises that age isn’t just a number – it’s flat.

Previous News Articles
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Analyst Simar Deol's Foresight Friday

News

Analyst Simar Deol's Foresight Friday

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...
Youth : Sustainability : Mobility
YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.
Entertaintment : Music : Pop Culture
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming : Youth : Branding
McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...
Nostalgia : McDonald's : Food & Drink
Les Mills and Adidas unveil workout rewards programme

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...
Sports : Youth : Community
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more