News 03.10.2019

Need to Know

Rebranding IVF for modern urban living, Instagram’s drop reminders tap into the hype market, and diversity in advertising proves to be profitable.

Diesel turns recycling bins into storefronts

(Re)Collection by Diesel and Coca Cola

Global – The fashion brand has teamed up with Coca-Cola for a capsule collection that can only be purchased by photographing a recycling bin.

The (Re)Collection is a new line of apparel from Coca-Cola and Diesel that incorporates recycled materials such as cotton and PET textile derived from plastic bottles. The range merges Diesel’s streetwear aesthetic with the drinks brand’s iconic logo, and includes t-shirts, tracksuit bottoms and hoodies.

Diverging from typical hype retail channels such as a pop-up shop or e-commerce drops, those who wish to get early access to The (Re)Collection must use their phones to scan the recycling logo found on recycling bins around the world, which then unlocks access to a microsite where they can buy the garments.

In our macrotrend Resilience Culture, we explore the potential for Enigma Brands – labels that eschew frictionless paths to purchase by instead challenging customers to go off the beaten track to acquire their products.

This colourful campaign wants to humanise IVF

IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy
IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy IVF Made Human by New Hope Fertility Center. Campaign by Terri & Sandy

New York – The New Hope Fertility Center has unveiled a campaign that aims to change the narrative surrounding IVF.

Created by advertising agency Terri & Sandy, the emoji-filled campaign has taken over the Columbus Circle subway station in New York, with posters including statements such as: ‘Humans tend to hate needles. And sharp pointy things in general. So we made Needle-free IVF’. The company's messaging is rooted in the fact that women going through IVF often report feeling like science experiments, subjected to invasive and dehumanising treatments, while also facing daily trips to their clinic.

‘We wanted to bring a more human tone to the IVF discussion, as the process itself often makes people feel quite the opposite,’ says Sandy Greenberg, co-CEO of Terri & Sandy. ‘The campaign uses emojis to make it more relatable, and to capture the rollercoaster of emotions women experience when their bodies are subjected to a multitude of hormones, shot after shot, and the exhaustive process of racing to the doctor every day for treatment.’

At a time when modern fertility is in crisis, The New Hope Fertility Center is hoping to alleviate women’s fertility concerns while revolutionising the IVF industry.

Instagram’s new feature lets brands tease product drops

US – Instagram is launching drop reminders to encourage brands to promote new releases and purchasing within the app.

Initially debuted in the US, the new feature will integrate product drop tools directly into the platform, allowing brands to add ‘reminder’ buttons to new launch announcements shared on Instagram Stories. Brands can also use the feature to add product details and release dates to images posted on their feeds, which followers can click to enable reminders.

Shoppers who opt in will receive push notifications before the drop. At the time of release, they will be directed to purchase through Instagram’s in-app checkout, now available to 20 global brands taking part in its beta launch, including Adidas and Levi’s.

Tapping into the Hype Market, the drop reminders are the latest in a series of new in-app features transforming the way consumers buy and interact with products across social media.

Instagram product drop reminder

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in advertisements to an increase in both stock value and public perception of brands. Encompassing more than 17,000 data points, the Heat Test looked at ads for 50 brands spanning eight industries. Key metrics included showcasing diversity in speaking roles, positions of power, and in contrast to stereotypical roles.

In total, 94% of brands in the study had at least one occurrence of women in a primary role, though 57% still perpetuated stereotypes such as the devoted wife. Meanwhile, 92% featured a person of colour in a primary role. Representation of both the LGBT+ community and individuals with a disability were the lowest, with less than 1% of ads representing a person from either demographic.

While it is important for brands to be more inclusive in their advertising, they must ensure depictions are nuanced and realistic, and not merely tokenistic.

Previous News Articles
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
Our Place’s Wonder Oven is a compact one-stop-shop appliance

News

Our Place’s Wonder Oven is a compact one-stop-shop appliance

Our Place has rolled out a 6-in-1 countertop appliance that combines multiple cooking functions in a sleek design.
Design : Food & Drink : Technology
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Stat: Survey shows LGBTQ+ employees still feel marginalised at work

News

Stat: Survey shows LGBTQ+ employees still feel marginalised at work

The Workmonitor Pulse survey, which shed light on the experiences of LGBTQ+ employees worldwide, showed that 41% of employees say their w...
Workplace : Health & Wellness : Society
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
 Anthropologie launches adaptive fashion collection

News

Anthropologie launches adaptive fashion collection

Anthropologie has launched an adaptive apparel collection, re-imagining eight best-sellers to better fit the lives and needs of the disabled commun...
Fashion : Health & Wellness : Design
The city of Tokyo to launch a dating app to combat loneliness

News

The city of Tokyo to launch a dating app to combat loneliness

Tokyo City Hall is addressing Japan’s growing loneliness epidemic and falling marriage rates with the Futari Story initiative.
Youth : Health & Wellness : Society
Stat: Generative AI yet to be a daily habit for teens and young adults

News

Stat: Generative AI yet to be a daily habit for teens and young adults

New research reveals that while young Americans are beginning to explore generative AI, its integration into daily life remains limited. 
Youth : Technology : Society
Fluz rebrands to empower a new generation of savvy spenders

News

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.
Finance : Advertising & Branding : Youth
Studio Saar re-interprets Rajasthani havelis for community centre

News

Studio Saar re-interprets Rajasthani havelis for community centre

Studio Saar has opened a new cultural centre in Rajasthan. The Third Space centre provides a hub for education, socialising and performing art...
Design : Architecture : Society
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more