Paris and Los Angeles – Partnering with Riot Games, the French luxury house has become the first to collaborate with a major eSports organisation.
The partnership will see Louis Vuitton create a number of digital and physical designs for Riot Games’ multiplayer online video game League of Legends, coinciding with the League of Legends World Championship, which begins on 2 October 2019. For the event, Louis Vuitton will launch champion skins that players can use to alter the appearance of their avatars, alongside a capsule ready-to-wear collection inspired by the game, each designed by Nicolas Ghesquière, artistic director of womenswear.
In addition, the brand has created a one-of-a-kind trophy case to hold the prize awarded to the winners of the championship. ‘We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event,’ says Naz Aletaha, head of global eSports partnerships at Riot Games.
As gaming culture infiltrates the world of fashion, brands such as Louis Vuitton are recognising the growing, global opportunity presented by the Gaming Garments Market.