Beijing – The concept store has opened in Dongsi, one of the city’s few historic hutong neighbourhoods (an area comprising alleys and narrow streets).
Archstudio has transformed the small building into a multi-brand, luxury concept store that uses mirrors and yards to create space and a sense of surrealism.
With more and more ostentatious high-rise buildings appearing every day, the city of Beijing is experiencing a period of colossal change. However, its inner-city hutong districts – which once made up a large part of the city – are finally being recognised by brands for their historic charm. Mirror Garden has tapped into this mindset, creating something that looks like an inconspicuous residential house from the outside, but becomes a contemporary space for fashion inside.
Read our State of Luxury market to see how domestic brands are being informed by their Chinese heritage when creating new spaces, campaigns and products.