London – The Future Laboratory's annual Health & Wellness Futures Forum was hosted at our Elder Street HQ on June 20, where we presented the trends set to shape the sector in the coming year.
From Precision Running to Life-stage Brands, we discussed how the continued merging of the health and wellness sectors is creating new opportunities for brands. We also launched our latest macrotrend, Conscious Deceleration, which explores how health-conscious consumers are looking for a more measured, long-term approach.
To bring the macrotrend to life, The Future Laboratory partnered with Blanch & Shock to create a slow food installation that turned our afternoon tea break into a mindful performance. Guests were invited to assemble their own dessert from five ingredients selected for their more considered relationship with time, including honey-fermented rhubarb with egg white amino and raw sugar sauce, which is the product of a three-month long chemical reaction.
Due to high demand, we have released a second date for our Health & Wellness Futures Forum at the Corinthia Hotel London on 11 July. Tickets are now available in The Future Laboratory Shop.