News 25.04.2019

Need to Know

Dote’s live-stream makes shopping social, Jumbo pulls privacy settings into one place, and consumers want returns as standard in retail.

Haeckels opens a day spa for seaweed treatments

Haeckles House, Margate
Haeckels House, Margate
Haeckles House, Margate

Margate, UK – The natural skincare brand has launched Haeckels House as part of its mission to aid the planet’s ocean crisis.

The space comprises the first and second floors of the Haeckels store, close to Margate's seafront. With three treatment rooms, customers are invited to experience a range of thalassotherapy treatments that draw ingredients from the sea – the primary resource for many of the brand’s skincare products.

Using seaweed from Margate's beaches, the treatments include a detoxifying seaweed wrap, a seaweed bath and a seaweed, sea buckthorn and walnut shell body scrub. Alongside its wellness offerings, Haeckels House will act as an events and creative broadcasting space for the local community.

Driven by environmental concerns, Haeckels is utilising natural, found ingredients to encourage consumers to rethink their relationship with the ocean. To see how creative practitioners are taking inspiration from our tides, read our design direction Submerged.

Dote’s Shopping Party is a live-stream retail platform

Dote Shopping Party

San Francisco – Social shopping app Dote has launched Shopping Party, an interactive live video shopping experience, which it likens to ‘Twitch for shopping’.

The new feature launches with a two-week series of more than 400 Shopping Parties. Each party is hosted on the platform by a Dote Creator, who can broadcast to and chat with fans while browsing the app’s 150 retail brands. In addition to making online shopping more social, the interactive feature will make it possible to foster real-time feedback for brands and retailers.

According to Dote, Shopping Party aims to recreate elements of the real-world experience of shopping with friends for the app’s Gen Z audience. ‘When we started shopping online, the experience became one skewed toward convenience and assortment,’ says Dote founder and CEO Lauren Farleigh. ‘With Shopping Party, we've created a first-of-its-kind, immersive shopping experience that provides all the benefits of e-commerce, but in an engaging way you can enjoy with friends.'

Find out why consumers are seeking more interactive, entertaining and social shopping experiences with our new retail macrotrend Community Commerce, launching this week.

Jumbo is a concierge for your privacy settings

US – Jumbo provides a simple interface from which users of the app can control all of their online privacy settings.

While citizens can control their online data under their own volition, the requirement to hop between apps and various settings and platforms can be tedious. Jumbo hopes to offer a streamlined solution with its minimal interface that allows users to privatise their Facebook settings, clear Google search history and rid Alexa of their history of voice commands.

The app also offers the functionality of removing Tweets after a chosen time period, making social media more ephemeral. ‘Today, millions of people want to enjoy the freedom of social media expression without the downside of creating an endless trail of thoughts and feelings, that will follow them forever,’ reads the brand’s press release.

With more consumers aware of the value of their data, we are in need of a new moral framework that prioritises privacy and places the control back in the hands of users.

Jumbo privacy assistant

Puppo creates personalised adverts for dogs

Puppo, campaign by Colenso BBDO Auckland Puppo, campaign by Colenso BBDO Auckland
Puppo, campaign by Colenso BBDO Auckland Puppo, campaign by Colenso BBDO Auckland

New York – The petcare brand has launched bespoke ads for every dog registered in New York City to highlight its personalised products and services.

The start-up, which formulates and delivers customised dog food, worked with Colenso BBDO on the campaign. Playing on Puppo’s ability to help pet owners address their dog's unique health concerns through diet, the campaign has used data from the public New York City Dog Licensing Dataset, generating a series of over 100,000 unique ads. The result combines a modular copy system and simple art direction, with dogs individually addressed by name and breed.

Kimberley Ragan, creative director of Colenso BBDO, says: ‘Straying from the typical one-ad-for-100,000 consumers format, instead creating one ad for each of the 100,000-plus dogs who live in New York City, allowed us to connect with owners in a more meaningful way, and help them find the right diet for their pup.’

In our High-end Pets Market, we explore how Millennials in particular are driving growth in the petcare sector.

Stat: Consumers expect returns as standard

Rethinking Returns, a new report from Klarna, considers the extent to which returns have come to play a vital role in the shopping experience. While returns themselves are not a new phenomenon, the research proves that they have continued to rise, becoming ingrained in consumer attitude to and expectations of retail.

Of the 2,000 people surveyed by Klarna, 84% said they would be more likely to purchase from a retailer that offers free returns, while 62% of shoppers said they would not purchase from a store if it did not offer free returns. As returns culture continues to drive e-commerce, retailers are rethinking their logistics and developing new sustainable initiatives for both delivery and return of purchases. For recent brand case studies, explore our Eco-logistics microtrend.

Thought-starter: Will fashion embrace eco-friendly fur?

With the real versus replica fur debate still raging, deputy foresight editor Kathryn Bishop explores the eco innovators disrupting fashion production with fur alternatives that are both desirable and sustainable.

The subject of using fur as a material in fashion is as contentious as ever. While faux fur has been presented as a creative, ethical alternative, concerns about the environmental impact of its synthetic microfibres have grown.

‘We don’t want to kill animals to have our fur, but what [fashion brands are] not telling us about is the carbon consequences of extracting the material for faux alternatives,’ says Mary Creagh, MP for the UK’s Labour party and leader of a parliamentary inquiry into sustainability in the fashion industry.

In response, brands like New York’s House of Fluff are taking faux fur fashion in another direction altogether. Working with chemists at Cradle to Cradle, it is creating a fake fur textile that is compostable and will disintegrate into the earth. Elsewhere, lab-based innovators Vitro Labs are developing fur pelts using stem cells.

Read the Conscious Fur microtrend here.

Diploma Nro. 2, Directed Facu Labo & Santi Zoraidez
Previous News Articles
Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

News

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown...
Visual : Sweden : Energy
Happy Head debuts DNA-based system for personalised hair growth

News

Happy Head debuts DNA-based system for personalised hair growth

Happy Head has launched StrandIQ, the world’s first dermatologist-developed hair growth system powered by genetic analysis, giving patients tailore...
Health : Wellness : Happy Head StrandIQ
Stat: Luxury consumers’ optimism is improving amid global slowdown

News

Stat: Luxury consumers’ optimism is improving amid global slowdown

Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending...
Stat : Statistics : Statistic
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN