Milan – Moschino is getting netstalgic with its latest capsule collection inspired by video game franchise The Sims.
The brand partnered with Maxis, a studio of gaming company Electronic Arts (EA), to create a ready-to-wear clothing and accessories collection featuring pixelated designs and motifs from the game. The limited run of eight items will be available in Moschino stores worldwide, as well as online. One item from the range – a Freezer Bunny hoodie – will also be released for characters to wear within all of The Sims’ current gaming titles.
The campaign for the collection sees models superimposed in opulent, virtual settings, merging the aesthetics of the brand and the game. Speaking about the collaboration, Moschino creative director Jeremy Scott said: ‘I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe.’
For more on how luxury brands could soon integrate themselves into the virtual lives of consumers, read the Foresight section of our macrotrend Uneasy Affluence.