Milan - Appearing at Milan Design Week, A Space For Being by Google explores the potential of neuroaesthetics to show how physiological changes of the body respond to design.
Working in collaboration with the International Arts + Mind Lab at Johns Hopkins University, visitors were fitted with a wristband to capture biological data, measuring their heart rate, temperature and breathing. They were then guided through three different domestic rooms, each designed to elevate the senses through visual, tactile, sound and olfactory stimuli. Physiological response data was captured throughout the experience to provide the visitor with an understanding of which space they were most at ease within, based on their neurological reaction.
In line with our latest design direction Digital Dialogues, Google understands the importance of creating a new visual language to make the intangible tangible, providing each visitor with a personalised visual representation of their data to communicate their individual experience.
As neuroscience becomes increasingly mainstream in brand marketing, future-facing companies and consumers will benefit from these hyper-personalised experiences and services, allowing them better serve their subconscious preferences.