US – Ro, the health company behind men’s wellness brand Roman, will provide products for women going through the menopause.
Rory is aimed at women aged 45 to 65 who are seeking more knowledge around their personal health at this life stage. The platform offers prescription and over-the-counter products for hot flushes, vaginal dryness, insomnia and loss of eyelashes – menopause symptoms that the brand says women often overlook.
Women are encouraged to fill in their details online, which a medical professional will then review to determine the appropriate treatments. For a more personal consultation, customers can pay $15 (£11.44, €13.36) for a video appointment with a physician. ‘Menopause and puberty are the only things every single woman will go through at some point in life, but there are very few resources online,’ says Rachel Blank, co-founder of Rory.
To see how businesses can play a part in aiding these integral but often inconvenient parts of a woman’s life, read our microtrend Life-stage Brands.