London – Inscribing individual flourishes in an electronic age, stationery brand Pilot has created a programme that enables users to put pen to digital paper.
Writers download an alphabet template from Pilot Handwriting, fill it in, and submit their text using a webcam. The online application then creates a personalised electronic typeface of their writing for use in emails – perfect for an old media/new media mix in a digital age.
From beauty and electronics to fashion and footwear, brands are offering customised options for consumers looking for distinction and diversity.