Belgium – The car-maker’s Belgian division has joined forces with clean electricity provider Eneco to offer local consumers a low-cost green energy contract for homes.
Volts for Volvo addresses the fact that most electric and hybrid cars are charged with energy generated from grey fuels. According to Volvo, 90% of Belgians who drive hybrid or electric vehicles indicate they do so for environmental benefits, but 56% do not charge their car with green electricity or do not think about it.
Working with Eneco, the car manufacturer is the first to tackle this contradiction at its source: consumers’ homes. The campaign is part of Volvo’s wider international climate goals. By 2025, the car manufacturer wants to be completely climate-neutral in all its industrial processes. This approach demonstrates some of the ideas we first explored in our Whole-system Thinking macrotrend.