Daily Signals 11.01.2019

Signals

Frozen food without the packaging, a forest retreat for hospital patients and global consumers redefine beauty.

Loewe takes luxury to the great outdoors

Eye/LOEWE/Nature

Spain – The luxury brand has launched a permanent sustainability-focused clothing and accessories collection that uses recycled materials and offsets plastic waste.

Eye/LOEWE/Nature – a play on ‘I love nature’ – features parkas constructed with technical, water-repellent materials and sweaters made from partly recycled cotton fibres. The range, which also includes re-usable water bottles and backpacks, is designed for outdoor wear, with new pieces added each season.

A dedicated logo featuring an eye symbol will be used on certain garments and as an internal motif within the company to highlight the start of its sustainability journey. Jonathan Anderson, creative director for the brand, describes Eye/LOEWE/Nature as ‘a laboratory for the rest of the brand to explore more sustainable practices’.

Following in the footsteps of Net-A-Porter's collaboration with Corona and Parley for the Oceans, Loewe will donate a percentage of profits from the collection to help fight plastic pollution.

This hospital retreat immerses patients in nature

Outdoor care retreats by Snøhetta, Norway Outdoor care retreats by Snøhetta, Norway
Outdoor care retreats by Snøhetta, Norway Outdoor care retreats by Snøhetta, Norway

Norway – Architectural firm Snøhetta has created a pair of secluded wooden cabins to ease the impact of hospital stays for patients and their families.

They are open to every patient at two of Norway’s largest hospitals and can be reserved through an online booking system. A far departure from the clinical corridors of traditional wards, the retreats offer physical and psychological respite from treatments and the isolation associated with long-term hospitalisation.

Located in forests close to the hospital, the cabins are designed to blend naturally into their surroundings. According to children’s psychologist and one of the project’s initiators Maren Østvold Lindheim, ‘being in natural surroundings brings [patients] a renewed calm that they can bring back with them into the hospital. In this sense, the outdoor care retreat helps motivate patients to get through treatment and contribute to better disease management.’

Health and wellness is increasingly expanding into architecture, as developers and institutions become more aware of the impact of our physical surroundings and the opportunity to incorporate the healing properties of nature.

A supermarket aisle for self-service frozen food

Czech Republic – Globus Hypermarket has introduced a self-service frozen food section that eliminates the need for plastic packaging.

Frozen fruit and vegetables, as well as processed items such as chicken nuggets and onion rings, can be scooped into re-usable or lightweight bags to take home. While these foods would typically be packaged in plastic wrapping and sold in set weights, the supermarket’s new system allows customers to buy the exact amount of food they need with the aim of reducing both food and packaging waste.

With customers buying more frozen food than ever, aware of both the health and convenience benefits, the category is beginning to shed its inferior image. In order to reduce their reliance on plastic, supermarkets must consider the environmental impact of packaged frozen food, expanding their zero-plastic initiatives beyond just fresh produce and dry goods.

Globus Hypermarket, Czech Republic

CES 2019: LG’s rollable tv disappears in seconds

LG OLED TV R, US
LG OLED TV R, US
LG OLED TV R, US

Las Vegas – The electronics company has introduced the world’s first rollable television, giving home users multiple viewing possibilities while making the screen less conspicuous.

Launched at CES 2019, the LG Signature OLED TV R offers three display modes and can totally disappear at the touch of a button. The design also frees users from the limitations of mounting the screen on a wall, allowing them to arrange their living space in a way that adapts to their changing needs, akin to Bang & Olufsen’s Beosound Edge speaker.

To perform different functions, the tv’s display panel can rise and unroll to different heights: full view, line view and zero view. With zero view, the screen is entirely hidden from view, tucked away inside the base, although users can still enjoy music and other audio content through its speakers.

The unobtrusive design reflects a wider effort among manufacturers to make large televisions less conspicuous. In a similar vein, our Silent Homes microtrend explores how luxury consumers are seeking noise-masking solutions to combat the hum of connected devices.

Stat: Global definitions of beauty are evolving

A recent global survey by Euromonitor shows that definitions of beauty are changing among consumers, becoming a mix of both external characteristics and inner confidence. For more than half of respondents, (53.3%) ‘looking healthy’ was the top-rated definition of beauty, followed closely by ‘hygiene and cleanliness’ (51.3%) and ‘being comfortable in your own skin’ (46.6%).

Driven by a growing belief among consumers that perfection is not the end goal, the fitness, health and beauty sectors are converging. As beauty and wellness in particular amalgamate, many shoppers are seeking products and treatments that are good for both their internal health and their external appearance. For more, explore our Total Beauty market.

Thought-starter: How will technology send us to sleep?

Meeta Singh, a sleep doctor at Henry Ford Health System, on the complexities of sleep health and how technology will play a new role in achieving good rest.

‘I’m a sleep doctor. I help athletic teams enhance their sleep and minimise sleep deprivation,’ explains Singh. ‘When you’re coaching somebody to sleep better, you’re taking them from wherever their sleep is now to the optimal amount of sleep and improving their sleep performance. I also educate them about falling asleep in line with their circadian clock.’

Singh also discusses the important role that sleep plays for eSports stars. ‘Sports athletes often practise for 14–16 hours per day,’ she says. ‘I think that it would be beneficial for these young people to have a device that helps them measure their sleep and tells them when they were overdoing [their training], so they could live a more balanced life.’

She also speculates on future technologies that could aid our sleep. ‘When you wake up, your body temperature starts to rise. So maybe there will be technology in which the room temperature can be controlled, helping you to sleep better.’

Read the full Q&A here.

Sleepbuds by Bose, US
Previous Daily Signals Articles
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN