Atlanta – The new experiential dining concept has been designed so that everything edible will glow, from luminous shochu and sake cocktails to glow-in-the-dark ramen.
Housed in an intimate inside space that only seats six people at a time, Nakamura.ke will run for two weeks in Atlanta, before travelling to Los Angeles, London, Miami, New York, Tokyo and Seoul. Each sitting will adhere to a strict 30-minute policy inspired by Tokyo’s hyper-efficient ramen restaurants.
The concept is the brainchild of Ami Sueki, a former industrial designer for Coca-Cola, who collaborated with food artists and culinary events studio Bompas & Parr to figure out how to safely make luminescent food with all-natural ingredients. The dining experience will also involve elements of theatre and Japanese folklore, played out by actors who interact with guests. By combining spectacle and narrative, Nakamura.ke shows how immersive consumer experiences are continuing to evolve – an idea we explore in Experience 2020.