UK – Youth travel collective Trippin has collaborated with sustainable wellness brand Mimo Cha to release a playfully branded travel oil for plane journeys.
The Lucid Sweet Dreams – or LSD – oil roller is part of a wider collection of merchandise, which includes a travel utility bag, t-shirt and eye mask. The oil is designed to help users fall asleep on longer flights and is comprised of organic ingredients known for their calming properties including chia seed oil, lavender, rose and patchouli.
The company is on a mission to inject the contemporary voice of Generation Z into the travel industry, which has a history of relying on an outdated view of young travellers. Alongside running an editorial site, Trippin has an app that treats travel recommendations like playlists, allowing users to follow likeminded tastemakers around the world.
With its irreverent, youth-focused marketing, Trippin is demonstrating how brands can creatively target emerging youth travellers.