Cesena – As the host of this year’s Global Wellness Summit, Technogym presented its recent collaboration with Italian architect and furniture designer Antonio Citterio.
Exploring the idea that health and fitness now infiltrate every aspect of domestic life, the brand has concentrated on creating equipment that also functions as a desirable design-led object within the home.
‘Technogym strongly believes fitness is moving out of a home gym environment and into day-to-day living spaces,’ says Giulia Magnani, digital PR and content specialist at Technogym. She adds that its products are no longer limited to innovative and technology-driven pieces of equipment, ‘But they are also pieces of furniture and design.’
As explored in our new At-home Fitness microtrend, as consumers’ schedules become increasingly demanding they are seeking state-of-the art at-home gym equipment that affords them the same calibre of training as a high-end gym, while also being aesthetically pleasing.