Need to know
11 : 09 : 18

Sweden – The car manufacturer’s latest concept, the Volvo 360c, outlines the brand’s vision for how automobiles will evolve in the era of autonomous driving. The prototype has four adaptive modes that alter how the car interior looks and functions: a standard lounge-style seating arrangement; a work setting in which you and three colleagues can sit around a desk and one window becomes a giant monitor; a sleep setting with a fully reclined bed; and an entertainment setting that features a coffee table and bottle-holders.

But the most interesting part of this vision is how Volvo is speculating what the impact of such a vehicle would be on business travel, potentially being funded by companies in lieu of a company car and flight allowance. As Volvo outlines in a statement, this model could be a ‘lucrative competitor to short-haul air travel… The 360c sleeping environment enables first-class private cabin travel from door to door, without the inconvenience of airport security, queuing, noisy and cramped airliners.’

For more on the brands defining the future of transport, read our dedicated Mobility vertical.

US – The brand’s #My31 app lets people enforce legal ownership of their medical records by providing a means of contractual enforcement using the blockchain. Although such data does have some protection under US law, it is still often anonymised and sold by third parties without consumers’ knowledge.

The app’s name is a nod to the fact that Hu-manity believes data rights should be added to the UN’s Declaration of Human Rights, which at present runs to 30 principles. ‘We’re starting with the idea that your data is your digital property, and we are allowing you to have the equivalent of [ownership],’ Hu-manity co-founder and CEO Richie Etwaru told TechCrunch.

The system enables users to assign the terms and conditions relating to how their data can be used, how often and by whom. This would mean that drugs companies would have to remunerate #My31 users for access to their records, and the nature of that access could be controlled. To explore this further, read the Personal Data Wallets section of our latest macrotrend Certified Wellness.

London – While much attention has recently been paid to the ways in which AI is starting to help recruiters remove bias from the hiring process, such systems remain costly and convoluted to implement at scale. Recognising that the advertising industry has a diversity issue that needs to be imminently addressed, McCann London has created a lo-fi, but no less impactful solution.

Kkaptionn is a comic book without words that aspiring McCann creatives can anonymously fill out to demonstrate their creative flair. A space for a contact number on the last page is the only link back to the applicant. ‘What I first loved about the idea of Kkaptionn is that it reminded me of how blind auditions were held to help orchestras eliminate gender bias,’ explains Laurence Thomson, chief creative officer at McCann London. ‘Kkaptionn will serve to do the same for our industry.’

Surprisingly, this figure is 5% more than those who cite food costs as a future concern. The research, commissioned by Thought Works, also showed that reducing food waste was a future priority for 48% of consumers, while 24% planned to be more mindful of the energy used in food production. Almost half of the study’s respondents (44%) could foresee a future in which they would no longer use supermarkets.

Read our listicle outlining some of the tactics food retailers can use to reduce their reliance on plastic.