Hong Kong – To celebrate the eSports and Music Festival, the city’s tourism board has released a video campaign that gamifies its streets.
The video transforms the city into a e-sports battlefield using computer renderings, combining its signature neon signs and skyscrapers with elements from real games. The campaign runs alongside Hong Kong’s dedicated eSports & Music Festival, and aims to introduce a new type of eSports tourist to the city.
‘eSports has become one of the most popular entertainment [forms] for the next generation. As a trendy city, Hong Kong has always introduced new forms of experiences to locals and travellers alike. That’s why this city is the perfect place for this sporting event,’ Tina Chao, general manager of marketing at Hong Kong Tourism Board says.