Scotland – The female-led skateboarding brand has launched its summer collection with the intention of expanding its audience beyond women.
While much of the streetwear market has been designed by and for men, Doyenne offers ungendered garments designed for women, people of colour, those with disabilities and the LGBTQ+ community. Its new range, comprising brightly coloured hoodies, t-shirts, hats and bags, has been created to encourage and inspire minorities to engage in traditionally male-dominated sports such as skateboarding. With each item sold, Doyenne donates to Skatepal, a non-profit-making organisation that works with communities throughout Palestine to enhance the lives of young people and promote the benefits of skateboarding.
‘We started concentrating on women in skateboarding, but quickly understood that it wasn’t just women who were excluded by the scene, but also people of colour, people with disabilities and the LGBT community. Making a skateboarding brand just for women wasn’t going to make skateboarding inclusive, it was just going to divide it in some other way,’ the brand said in a statement.
For more on how women are championing urban street sports as a means of activism and self-empowerment, read our Street Sport Rebels microtrend here.