Invited users can either browse and choose items to hire or alternatively upload their own home accessories to rent out. Once an item is chosen, Harth will confirm its availability, cost and logistics such as delivery and collection methods. If the item is unavailable, the company will suggest an appropriate alternative.
‘Modern life doesn't really work the same way it did for previous generations: relationships, jobs, travel, growing families, finances. Today our circumstances change more regularly than ever,’ explains Henrietta Thompson, co-founder of Harth. ‘[Yet] the industry's answer is to force a choice: you buy long term investment pieces – which is why beige, grey and neutral designs are such best sellers – or you buy cheap, fun, disposable pieces, knowing you can change it without too much stress or cost.’
While acknowledging the importance of the sharing economy, the company hopes to change this by bringing flexibility to furniture, enabling customers to efficiently update their interiors.