Companies are embedding the airport with luxury services to make the time waiting for a flight more enjoyable.
While airlines are focused on amplifying their first-class offering to attract wealthy fliers who are settling for business class, the luxurious flying experience cannot solely be catered for in the skies. Now, companies are going the extra mile to create services before boarding that make better use of one of people's most valued luxuries – time.
Opened in 2017, The Private Suite is a VIP terminal at Los Angeles International Airport that enables members to skip the chaos of traditional departure halls, and access services such as private dining and entertainment facilities and BMW rides to their plane. This year, the terminal worked with Four Seasons and Ritz-Carlton to create lounges designed in the hotels’ aesthetic, offering complimentary access to high-spending guests.
Another way to establish the airport as a covetable destination is by rolling out items exclusively available through travel retail. Cartier has tapped into the lucrative market of Chinese Duty-free Retail shoppers for a collaboration with Hong Kong-based travel retail specialist DFS Group. The jewellery brand has developed a collection of luxury watches only available to buy in Cartier’s airport retail spaces.
For more on first-class travel, read the full report here.
The Private Suite by Gavin de Becker and Associates, Los Angeles