Poland – Eobuwie.pl, a digitally native footwear retailer is expanding into the physical world. It has launched its first bricks-and-mortar location, which translates its e-commerce platform into a store environment.
The new space, designed by Dalziel & Pow, offers two different experiences, depending on how its customers want to shop. The initial showroom has no physical products on display but instead is supported by interactive tablets where customers can browse and shop the stockroom, which houses more than 100,00 shoeboxes. For those who seek a more intimate experience, the centre of the store allows consumers to try the product before purchasing and is intended to be a slower retail journey.
‘This ambitious and challenging concept blends the convenience of online shopping with the fast fulfilment of bricks-and-mortar, setting a new standard for high street footwear retailing’, explains store designer David Dalziel.
The store design acknowledges the fact that shoppers exist on a spectrum, from those who want a quick, seamless interaction to those who desire a path to purchase centred on discovery. For more on Spectrum Stores and tactics to save the physical store, see our latest macrotrend Storefront Salvation.