Need to Know
12 : 04 : 18

India – In a bid to move away from its US base market, Facebook is celebrating its Indian users through a campaign focusing on personal expression and growth.

Co-created by Wieden + Kennedy, Live What You Love follows the lives of four individual characters – Sandeep, Neha, Sunny and Heena. Each film celebrates the normal and extraordinary things that wouldn’t be expected of their archetypes. The brand hopes to demonstrate how the platform enables its users to explore and expand their interests by providing them with timely content and relevant information.

‘There’s a very palpable desire in India to resist being defined by the expectations of others. Today people in India choose to define themselves,’ say creative directors Daniel Schaefer and Szymon Rose. In our Emerging Youth India market we explore how the next generation is reshaping India’s traditional democracy.

US – As we adjust to a new era of relationship dynamics, the coaching platform is launching an evolution of its original app to offer sex and relationship advice to a wider audience.

Although Juicebox, a visual-first sex education app for Gen Viz, was successful, founder Brianna Rader discovered it was also attracting interest from older users. In order to meet the demands of this new cohort, the redesigned Juicebox now also connects users to an experienced sex and relationship coach from a network of certified experts. During the initial process, users are required to answer questions about their current needs which are later used to pair them to a coach. The app is designed to overcome the high costs of sex and relationship therapy by charging a more reasonable price (£16.91, $24, €19.39) per week.

Despite our screen-based culture providing us with more opportunities to meet people, it is also affecting our face-to-face dating skills. With a rise in social anxiety and lack of affordable support, there is a need for products and services to ease this transition.

Los Angeles – After the closure of Band of Outsiders in 2015, founder Scott Sternberg has launched a new apparel brand that better reflects his ideals of accessibility. Entireworld sells women’s and men’s apparel directly to consumers on a semi-monthly basis. As Sternberg no longer needs to compensate for wholesale margins, the basic clothing line will carry similar qualities to Band of Outsiders but will range between the prices of £10.57 ($15, €12.11) to £116.35 ($165, €133.23).

‘I was thinking about this before Band even closed, this idea of doing a brand that had a democratic price point and existed outside of the traditional wholesale system,’ Sternberg told Business of Fashion. ‘It feels more true to who I am as a designer and a brand architect. It’s more true to these ideas that I have around product design. It’s also quite literally a more direct route to communicate ideas without filtering those through a set of gatekeepers.’

A new report examining consumer lifestyles in Latin America has found that household’s disposable income is rising as a result of more women joining the workforce. This shift demonstrates how the global drive to empower women in the workplace is gaining traction even in cultures where women haven’t traditionally engaged in labour.

The findings also indicate that the general consumer landscape in Latin America is changing due to the rise in life expectancy and fall in birth rates. With the population rapidly ageing, there will be a demand for healthcare-related products and services in the future.