Ho Chi Minh City, Vietnam – Womenswear designer Nguyen Hoang Tu has opened his first physical store in Vietnam’s most populous city, Ho Chi Minh. Designed by Red5 Studio, the luxurious concrete space includes design elements such as shards of glass as well as a narrow, zigzagging pathway that leads visitors around the store as though they were on a runway.
The young Vietnamese designer, whose garments have featured on fashion platform Not Just A Label, offers a space that would not look out of place in the fashion hubs of Paris or Milan.
As explored in our Young Vietnamese Luxurians tribe, the luxury market in Ho Chi Minh City is thriving, creating opportunities for high-end brands that are looking to move into Southeast Asia.