Need to Know   24 : 01 : 18
HatchBeauty, US

Need to Know
24 : 01 : 18

The Muslim population’s growing disposable income, Tostito’s pre-emptive Super Bowl campaign, WeWork continues its expansion into education.

1. Beauty line launches for pregnant women 2. Tostitos invites fans to generate own Super Bowl ads 3. Nestlé Japan is first to market with ruby chocolate 4. WeWork invests in lifelong learning 5. The Muslim population is growing at a rapid pace 6. Thought-starter: Should kids dress like their parents?

1. Beauty line launches for pregnant women

HatchBeauty, US HatchBeauty, US
HatchBeauty, US HatchBeauty, US
HatchBeauty, US HatchBeauty, US

US – Maternity line Hatch has launched a collection of beauty products to cater to the needs of a woman's skin while she is pregnant.

While some of the products are familiar, such as moisturising nipple cream and a belly oil, founder Ariane Goldman wanted to go beyond the usual items that pregnant women use. Hatch offers a new-to-market product, the Belly Sheet Mask, which is a single-use mask that contains marine collagen and propolis in order to prevent stretch marks. The brand is also working on a Baby Brow mascara-like product to use on the fly-away hairs around a women's hairline that tend to thin during pregnancy.

A leader in the chic maternity wear category, Hatch is part of a growing raft of brands and service providers that are catering to the needs of pregnant women. For more, read about a New York-based gym focused on pre-natal exercise.

2. Tostitos invites fans to generate own Super Bowl ads

Super Bowl Ads for All by Tostitos, US

US – While the Super Bowl is known for its halftime show and million-dollar advertising breaks, snack company Tostitos' is focusing its marketing push before the game. The brand has launched an advertising generator, Super Bowl Ads for All, which lets users create personalised invites to their at-home viewing parties.

The platform allows users to input information such as their name, the location of their party and time and the website generates a personalised ad that uses all tropes normally associated with Super Bowl advertising such as a man being tackled or a talking baby.

The platform embraces the popularity of personalised products and experiences, but also comes at a time when Facebook is refocusing its news feed to be more on items published by friends and family. Tostitos is using Mimicry Marketing tactics, to mimic consumer behaviour of posting video to their social media.

3. Nestlé Japan is first to market with ruby chocolate

Japan – Following the announcement last September that Swiss chocolate maker Barry Callebaut had created a new type of chocolate, Nestlé Japan is the first to bring a product containing it to market.

The company’s KitKat brand has launched a limited edition KitKat bar, Sublimely Ruby, which is made of the naturally pink, berry-tasting ruby chocolate.

While currently the product is only on offer in Japan, a spokesperson told The Independent that there are possibilities to expand. ‘It will be exclusive to Japan for now but we will be keeping a close eye on how the launch goes and looking at options for other formats and other markets in future,’ they said.

Ruby Kitkat, Japan Ruby Kitkat, Japan

4. WeWork invests in lifelong learning

WeWork, US WeWork, US

US – Co-working space WeWork continues to expand its remit beyond property landlord and into education with the announcement of a strategic partnership with online education provider 2U Inc.

Students enrolled in any of 2Us online classes will now have Global Access Memberships, meaning they will be able to use any of WeWork's locations across the world to study in. The partnership also includes a 2U scholarship fund of £3.6m ($5m; €4.1m) which will enable WeWork community members and employees to have access to 2Us online graduate programs. The two companies plan to create a Future of Learning and Work space in New York in 2019 where 2U will host master classes and lecture series.

‘When I met Chip [Paucek, CEO of 2U], I knew that together we could provide people around the world with a global campus to learn, connect and build community,’ Adam Neumann, WeWork CEO and co-founder said in a statement. ‘We are all students for life, and this partnership creates incredible opportunities to foster lifelong learning.’

The partnership reflects shifts in how consumers view education, which is moving from being a set period of one's early life, to a lifelong endeavour.

5. The Muslim population is growing at a rapid pace

The global Muslim population is growing at a faster rate than the rest of the world’s population, according to Euromonitor. While the worldwide population has grown by 11% in the past 10 years, the Muslim population has increased by 18%. The countries with the five biggest Muslim populations – Indonesia, Pakistan, India, Nigeria, Iran – also have shifting demographics with more consumers with disposable income and internet access. This is a large opportunity for brands, which must not only consider products and services to cater for this population but should also prepare themselves for how this demographic will shape new innovations. For more on the impact of changing demographics, read Consumer 2020.

6. Thought-starter: Should kids dress like their parents?

The global childrenswear sector now accounts for 12% of the apparel market and this is expected to reach £231.3bn by 2024. Journalist Josh Walker examines what factors are driving this rapid growth?

According to Goldman Sachs, nearly 90% of all new mothers in the US are now Millennials. Fuelled by this fact, the childrenswear market and its leading brands are entering a period of change.

Brands have begun to experiment with different ways to reach a new generation of parents and cultivate brand loyalty from a young age. One strategy has been to apply adult fashion trends that appeal to style-conscious millennials and rework them for their children. In July 2017, Hypebeast launched Hypekids, a new vertical showcasing children’s streetwear, featuring everything from toddler-sized Yeezy trainers to pint-sized Instagram influencers.

The rise in luxury childrenswear isn’t just being reported in the Western market. In China, where the one-child policy has now been abolished, the under-16 population is expected to grow to more than 400m by 2021, providing ample opportunities for childrenswear brands to tap into this growing consumer base.

For more on how brands are tapping into the millennial parent mindset, read our Childrenswear Market.

Coco Pink Princess Instagram Coco Pink Princess Instagram
Discover More News
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
Chanel launches its first dedicated Arts & Culture magazine

News

Chanel launches its first dedicated Arts & Culture magazine

Marking 100 years in the UK, Chanel has unveiled Arts & Culture magazine Vol 1, a print publication spotlighting its recent collaborations with...
Chanel : Magazine : Print Media
Stat: Global support for corporate LGBTQ+ Pride faces new challenges

News

Stat: Global support for corporate LGBTQ+ Pride faces new challenges

Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.   
Dei : Pride : Identities
Louis Vuitton unveils new super-sized ship-shaped Shanghai store

News

Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Louis Vuitton has opened The Louis, a striking flagship store in central Shanghai.
Luxury : Retail : China
Queen Mary University of London powers campus with waste heat from data centre

News

Queen Mary University of London powers campus with waste heat from data centre

Queen Mary University of London is cutting emissions and energy bills by using waste heat from its data centre to power campus heating.
Data Centre : Sustainability
Stat: Social media overtakes tv as leading news source for Americans

News

Stat: Social media overtakes tv as leading news source for Americans

For the first time, social media and video apps have surpassed television as Americans’ most-used source for news, according to the Reuters Institu...
Stat : Statistic : Media
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN