US – San-Francisco-based maternity line Hatch has launched a collection of beauty products to cater to the needs of a woman's skin while she is pregnant.
While some of the products are familiar, such as moisturising nipple cream and a belly oil, founder Ariane Goldman wanted to go beyond the usual items that pregnant women use. Hatch offers a new-to-market product, the Belly Sheet Mask, which is a single-use mask that contains marine collagen and propolis in order to prevent stretch marks. The brand is also working on a Baby Brow mascara-like product to use on the fly-away hairs around a women's hairline that tend to thin during pregnancy.
A leader in the chic maternity wear category, Hatch is part of a growing raft of brands and service providers that are catering to the needs of pregnant women. For more, read about a New York-based gym focused on pre-natal exercise.