Lithuania – A new, sinister identity has been developed by visual artist Imantas Selenis for the Smala electronic and techno night at Opium nightclub in Vilnius. The long-running music night has become well known for its use of red neon lighting, which Selenis has incorporated into the visual identity for Smala’s new photo-poster series.
Shot with cinema-grade lighting at various locations around Vilnius, the scenes are reminiscent of stills from a film. One photo poster features an obscured female figure provocatively trailing a red coat out of an old-fashioned lift, while another shows legs and heels protruding out of the top-floor window of a residential house. For more on the brands that have taken inspiration from traditional cinematographic tropes and given them a modern twist, see our Golden Age design direction.