Should we be optimistic about post-Brexit Britain?

Should we be optimistic about post-Brexit Britain?

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

Article/21406 #1
An Uncertain Future: Britain in 2022 by The Future Laboratory, UK

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

Part three of An Uncertain Future asked our participants to think about their lives in five years, when, in theory, Brexit negotiations should be complete, we will be out of the European Union and another general election is on the horizon. Dairy farmer Nigel is the most pessimistic about the future, perhaps because he also has the most at stake when it comes to his farm. With the current government unwilling to make any promises about replacing EU subsidies with their own government programmes, Nigel feels abandoned.

The Conservative voters that we met on our travels had a decidedly more optimistic outlook on the future, with Harsimrat hoping that repealing the EU laws will make Britain great again. Although inflation may rise to up to 3% in that time, she is unconcerned and does not believe it will affect her spending. Their optimism may not reflect the views of the country as a whole, however, with a recent consumer confidence survey by Nielsen revealing that Leave voters’ confidence fell from 109 in January to 106 after Article 50 was triggered. The survey uses 100 as a baseline for degrees of optimism and pessimism. The confidence of Remain voters is at 97.

Watch parts one and two of our series to hear views on the current political landscape and why immigration is a key issue for each of them.

The Big Picture

  • Nobody knows how the future of the country will unfold after Brexit, but we canvassed a range of thought-leaders who offered both opportunities and challenges to brands
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends
Discover More News
The Future Laboratory co-founders headline Future Hospitality Summit Saudi Arabia

News

The Future Laboratory co-founders headline Future Hospitality Summit Saudi Arabia

The Future Hospitality Summit (FHS) invited the world's most influential hospitality investment decision-makers to the Middle East to connect, exch...
Hospitality : Foresight : Travel
Livity unveils vibrant brand identity for breast cancer charity

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.
Youth : D&I : Health
Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight : India : Climate Change
Stat: Pre-loved fashion and accessories have longer usage and lifespans

News

Stat: Pre-loved fashion and accessories have longer usage and lifespans

Vestiaire Collective, the French luxury fashion resale platform, has released its third Circularity Report to underscore the economic and environme...
Fashion : Second Hand : Retail
Sofitel Hotels celebrates cultural encounters in Mexico City

News

Sofitel Hotels celebrates cultural encounters in Mexico City

Sofitel Hotels & Resorts is showcasing its commitment to cultural connectivity with a short new film.
Travel : Luxury : Hospitality
Nissan unveils new AI-powered vehicles at the 2024 Beijing Motor Show

News

Nissan unveils new AI-powered vehicles at the 2024 Beijing Motor Show

Nissan has presented four new experimental cars at the 2024 Beijing Motor Show.
Mobility : AI : Technology
Dutch coffee brand recruits children to its board of directors

News

Dutch coffee brand recruits children to its board of directors

Dutch coffee brand De Koffiejongens, known for its sustainable, biodegradable coffee pods, is pioneering a unique approach to corporate governance.
Coffee : Food & Drink : Youth
Stat: US Gen Z’s bold early retirement plans clash with realities

News

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may...
Youth : Workplace : Finance
Universal Standard is expanding its size-inclusive Fit Liberty initiative

News

Universal Standard is expanding its size-inclusive Fit Liberty initiative

Universal Standard is enhancing its commitment to inclusive fashion with an upgraded clothing exchange initiative named Fit Liberty.
Fashion : Inclusivity : Society
Introducing a camera translating pictures into AI poetry

News

Introducing a camera translating pictures into AI poetry

The Poetry Camera, a ground-breaking fusion of AI technology and poetry, is redefining the boundaries of creativity and innovation.
AI : Creativity : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more