Should we be optimistic about post-Brexit Britain?

Should we be optimistic about post-Brexit Britain?

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

An Uncertain Future: Britain in 2022 by The Future Laboratory, UK

London – When trying to imagine what life will be like in 2022, opinions range from confident optimism to hesitant hopefulness.

Part three of An Uncertain Future asked our participants to think about their lives in five years, when, in theory, Brexit negotiations should be complete, we will be out of the European Union and another general election is on the horizon. Dairy farmer Nigel is the most pessimistic about the future, perhaps because he also has the most at stake when it comes to his farm. With the current government unwilling to make any promises about replacing EU subsidies with their own government programmes, Nigel feels abandoned.

The Conservative voters that we met on our travels had a decidedly more optimistic outlook on the future, with Harsimrat hoping that repealing the EU laws will make Britain great again. Although inflation may rise to up to 3% in that time, she is unconcerned and does not believe it will affect her spending. Their optimism may not reflect the views of the country as a whole, however, with a recent consumer confidence survey by Nielsen revealing that Leave voters’ confidence fell from 109 in January to 106 after Article 50 was triggered. The survey uses 100 as a baseline for degrees of optimism and pessimism. The confidence of Remain voters is at 97.

Watch parts one and two of our series to hear views on the current political landscape and why immigration is a key issue for each of them.

The Big Picture

  • Nobody knows how the future of the country will unfold after Brexit, but we canvassed a range of thought-leaders who offered both opportunities and challenges to brands
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends
Discover More Daily Signals
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN