Will UK voters burst London’s bubble again?
An Uncertain Future

Will UK voters burst London’s bubble again?

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

An Uncertain Future: On Politics by The Future Laboratory, UK

London – The Future Laboratory has launched part one of An Uncertain Future, an original documentary series that examines consumer sentiment outside London in the run-up to the general election.

Leaving London, which voted overwhelmingly to remain in the European Union (EU), the LS:N Global team travelled to a dairy farm near Milton Keynes, a market town in Norfolk, Cardiff University in Wales and a Sikh Gurdwara in Bradford to hear from a diverse range of people. We spoke to four consumers about the current political landscape, how immigration has changed the face of Britain and what they believe life will be like in five years’ time after Britain has left the EU.

Representing different sides of the political spectrum, there were feelings of both confidence and uncertainty among our interviewees. Nigel Stacey, a farmer from Milton Keynes, is concerned that promises made during the election, especially in regards to agriculture, might not be kept, while Privilege Nyathi, a political refugee from Zimbabwe studying at Cardiff University, is voting for the first time because he feels that due to Brexit and the result of the last election there is ‘so much more at stake’.

Look out for the full series and report on An Uncertain Future, which will be released on 8 June.

The Big Picture

  • More than 2.3m people have registered to vote since the general election was called. Even though this is similar to numbers for the 2016 referendum and 2015 general election, there has been a much shorter timeframe between the election announcement and voting day
  • This series is part of a year-long exploration of consumer discontentment both here and in the US since the EU referendum and American presidential election of 2016. For more, see our Dislocated World and American Middle macrotrends, as well as our panel of experts’ predictions for Brexit
Discover More Daily Signals
How playful co-creation is expanding beauty’s language

Daily Signals

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty. Created with photographer...
Beauty : Make-up : Society
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Climate Crisis : Global Drivers
Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

Daily Signals

Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With L...
Luxury : Technology : Statistic
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN