Selena Gomez taps Tajín for Rare Beauty’s first collaboration

US – Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.

Retailing at £22.30 ($30, €25.80) exclusively in the US, the launch includes two products: Soft Pinch Liquid Blush in Chamoy, a deep red-brown inspired by Tajín Chamoy Sauce; and Positive Light Luminizing Lip Gloss in Clásico, a terracotta shade with copper and gold shimmer that nods to Tajín’s classic seasoning.

Celebrating her own Mexican heritage, founder Selena Gomez describes the collaboration as ‘a celebration of what makes us unique – our culture, our energy and the moments that bring us together’. Alongside Rare Beauty’s ongoing 1% pledge to its Rare Impact Fund, the brand will also donate to the National School of Ceramics, an organisation Tajín works with.

In our Collaboration Culture report, we unpack how, in a decentralised influence economy, impactful brands such as Rare Beauty no longer act alone. Instead, they’re leaning in to collaboration over competition, building alliances that unlock new cultural relevance and creative reach.

Look out for our upcoming Savoury Beauty report, which tracks the industry’s nascent evolution from sweet gourmand flavours to savoury tastes and scents.