Nannette de Gaspé waterless face mask, Canada Nannette de Gaspé waterless face mask, Canada
Free Hands, Apple Watch Hermès. Photography by Vivianne Sassen Free Hands, Apple Watch Hermès. Photography by Vivianne Sassen
The Parachute Hotel, California. Photography by Nicole LaMotte The Parachute Hotel, California. Photography by Nicole LaMotte
Lynk & Co, China
Treehugger by Marshmallow Laser Feast, London Treehugger by Marshmallow Laser Feast, London
A Material Menu: Designs for the Culinary Aesthetic by Caesarstone and Arabeschi di Latte, UK. A Material Menu: Designs for the Culinary Aesthetic by Caesarstone and Arabeschi di Latte, UK.

Future Forecast: Now Live

02 : 01 : 2017 Future Forecast : 2017 Trends : Lifestyle Trends

LS:N Global’s annual Future Forecast is now live in our Markets section, bringing you the latest lifestyle trends to look out for in 2017.

Welcome to 2017, and that can only mean one thing: LS:N Global’s annual Future Forecast. We’ve been scouring the network for the latest consumer trends and early adopter innovations that look set to define the year ahead, and for the past week we’ve been publishing tasters of these in our Briefing section.

The whole Future Forecast – including 50% extra previously unpublished content – is now available in our Markets section, so we encourage LS:N Global subscribers to head there today and start reading. It includes our top 10 trends in six sectors: beauty and wellness, technology and digital, retail and luxury, travel and hospitality, design and interiors, and food and drink.

The Big Picture

For the full list of trends for 2017, head to our Markets section. If you want any further details about what these trends might mean for your business or how to get ahead of the curve in applying them, please contact our team on [email protected].

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The Trend: Phygital Fittings

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The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

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The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

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The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

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The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

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The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

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The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

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The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

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The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

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The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

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The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
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