Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami
Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami
Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami Collective Reality installation by Artsy, Soundcloud and Faena Art, Miami

Combined realities

06 : 12 : 2016 Virtual Reality : VR : Art Basel 2016

Miami – An audiovisual installation by SoundCloud and Artsy transported visitors to a parallel digital world.

Collective Reality, curated by Elena Soboleva, curator of special projects at Artsy, was a collective virtual reality (VR) experience inside the Faena Art Dome that immersed guests in a 360-degree graphic projection.

Artworks by Rossin, Rafman and Satterwhite combined video elements such as motion tracking and avatar puppeteering with a musical soundscape by ABRA to take the viewer on a journey through a digital universe composed of abstract visual elements.

‘Given the challenge of curating VR artwork in a public setting, we were excited about the opportunity to extend the artwork by incorporating a dynamic musical collaboration to surround the audience and create a collective experience,’ says Soboleva.

The Big Picture

Artists are creating multi-sensory experiences that enable people to lose themselves in an alternative reality. To find out more, read our Zoned-out Spaces microtrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN