Design Miami/ 2016: Setting the stage

06 : 12 : 2016 Design Miami/ 2016 : Ole Scheeren : Dean & DeLuca

Miami – Architect Ole Scheeren has re-interpreted the concept of fast food with a chef-led platform that encourages social interaction.

  • Designed for grocery store chain Dean & DeLuca, the STAGE concept transforms the kitchen and serving experience into a theatrical encounter
  • It made its debut at Design Miami/ 2016 and will be launched in 2017 in the US
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami

Scheeren presented a large stainless steel structure that featured two rectangular plates that hovered above a cushion of intense light, creating the idea of a stage and transforming the staff into performers.

‘The notion of STAGE not only relates to theatrics and an emotionally intense experience but the idea of elevating food, customer and staff,’ explained Scheeren. Staff members are situated in the centre of the structure, which features a unique lighting system that does not cast shadows on their faces. They effectively become cast members in a play as they take orders and assemble food.

‘As you elevate the process inside the making, the experience for the customer becomes totally different. The interaction becomes more lively and positive as they watch the spectacle unfold,’ said Scheeren.

The Big Picture

Consumers care more than ever about the provenance of their food and expect attention to detail in the way that their meals are prepared. To find out more, buy our Food and Drink Futures report 2016. For more highlights from Design Miami/ 2016 see our Briefing and Shows sections.

Discover More Daily Signals
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Daily Signals

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Daily Signals

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Daily Signals

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN