Design Miami/ 2016: Setting the stage

06 : 12 : 2016 Design Miami/ 2016 : Ole Scheeren : Dean & DeLuca

Miami – Architect Ole Scheeren has re-interpreted the concept of fast food with a chef-led platform that encourages social interaction.

  • Designed for grocery store chain Dean & DeLuca, the STAGE concept transforms the kitchen and serving experience into a theatrical encounter
  • It made its debut at Design Miami/ 2016 and will be launched in 2017 in the US
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami
STAGE by Ole Scheeren and Dean & DeLuca, Miami STAGE by Ole Scheeren and Dean & DeLuca, Miami

Scheeren presented a large stainless steel structure that featured two rectangular plates that hovered above a cushion of intense light, creating the idea of a stage and transforming the staff into performers.

‘The notion of STAGE not only relates to theatrics and an emotionally intense experience but the idea of elevating food, customer and staff,’ explained Scheeren. Staff members are situated in the centre of the structure, which features a unique lighting system that does not cast shadows on their faces. They effectively become cast members in a play as they take orders and assemble food.

‘As you elevate the process inside the making, the experience for the customer becomes totally different. The interaction becomes more lively and positive as they watch the spectacle unfold,’ said Scheeren.

The Big Picture

Consumers care more than ever about the provenance of their food and expect attention to detail in the way that their meals are prepared. To find out more, buy our Food and Drink Futures report 2016. For more highlights from Design Miami/ 2016 see our Briefing and Shows sections.

Discover More Daily Signals
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN